![]() It shows exactly when the email was opened and how many times it was read. ![]() ![]() Core features Email TrackingĪn email tracking feature lets you know as soon as someone opens your message. Last year, the San Francisco-based company raised $10.4 million in a funding round. Today, Mixmax has over 10,000 customers worldwide, including reputable companies like Google, LinkedIn, and Uber. However, as Mathé explains in a 2018 interview with VatorNews, there is still, “a lot you can do to turn email into a delightful, interactive, and productive experience.” Yet, email remains static in comparison.Īfter creating communications tools at companies like Apple, Google, and Skype, the three partners saw an opportunity to build a solution in which email would maximize both expressiveness and productivity.Īccording to Mathé, email will never be replaced, as it is too useful and ubiquitous. It’s no secret the web has evolved at an incredible pace in recent years, making many useful advancements we all use on a daily basis, like collaborative document editing, video-conferencing, and street view on maps. Mixmax’s mission is to empower users to “do the impossible with email.” They believe that everything we can currently do on the web, like making purchases, completing surveys, scheduling meetings, and interacting with apps, should all be made possible in an email.Īlong with his partners Chanpory Rith and Brad Vogel, Olof Mathé started the company in 2014, taking on the challenge of upgrading and optimizing email. The Google Chrome extension offers a wide variety of additional features built right into your “compose” window in Gmail, letting you track messages, schedule meetings in one click, add interactive polls and surveys, coordinate communications across your team, and much more. ![]() Mixmax makes email more effective in customer-facing roles by bringing analytics, automation, and enhancements directly into Google’s email service. When managing projects or troubleshooting problems, long email threads can become confusing and inefficient, eventually harming productivity. However, email was not explicitly designed as a collaboration tool. Despite the increasing popularity of instant messaging services, email remains the default protocol for communications between teams in many organizations. ![]()
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